Social media, digital marketing, and artificial intelligence are transforming the way businesses market themselves. With more than 2 billion people on Facebook, Twitter, Instagram, and so much of our internet traffic being created by bots in 2020--you have to wonder if Digital Marketing will be human or AI-driven in the future? Digital Marketing is transitioning from a business strategy to an industry where humans can coexist with Artificial Intelligence. That said, let's not forget about the serious darkside of Ai generated content manipulating public opinion and spreading misinformation. How does your current marketing stack up against this vision of Digital Marketing in 2022?

The digital marketing profession is undergoing a tremendous shift. Machine learning is altering the dynamic between advertisers and customers in countless ways. A study by Gartner found that 30% of companies will use AI in their sales by the end of next year. A stunning 97% of marketing managers believe that machine learning is the future of their profession. Social media marketing, PPC advertising, native ads, and media buying are just some of the disciplines that are evolving with machine learning.